let’s get it done

I’ve worn many hardhats, but generating content that elevates brands is where I truly excel. The ability to solely focus on that will allow us to make Layton the gold standard in the industry, and continue building on the exceptional work you’re already doing.

What i bring

  • 7+ leading cross-functional teams, 4 within the AEC industry.

  • I bring out the best in even the most camera shy, identify what makes projects stand out, and ensure the story aligns with business goals.

  • Along with over a decade of vendor coordination. I know what it takes to ensure dates and objectives are hit, priorities aligned, and ROI is maxed.

  • I’ve updated, maintained, and monitored content on multiple CMS platforms, including Wordpress.

  • I fully understand the importance of maintaining highly organized, easy-to-navigate asset libraries. Ensuring proposal, BD, and regional teams are able to quickly find what they need during pursuits and for client conversations.

  • I bring years of experience in working with multiple stakeholders, creating content roadmaps to ensure cross-team alignment, with clear priority levels and due dates.

  • I’m an expert in building workflows to lead teams to getting high-quality done before it’s needed, with first hand experience using tools like Asana.

Proof Point library

I’ve created asset libraries from the ground up, organizing content in a way that makes sense to teams across departments.

Knowing how to organize assets is paramount, because if a shoot only goes on to produce one video it’s terrible ROI. I proactively identify how to leverage multiple use cases, turning two days into content that can be leveraged for months.

I fully understand how vital it is to proactively store these assets in a way that is easily accessible to cross-functional team members, and work with them to ensure the system we build works for everybody.

Production

I have run video productions from ideation to delivery ranging from $3 - $250K, giving me expert knowledge on what it takes to create exceptional work at any scale.

I proactively plan out ways to leverage shoots ahead of time to ensure nothing usable is missed, and that PPE is properly in use site-wide.

Featured video: Regional showcase for industry event

On Set Presence

It’s not just me that’s comfortable - it’s the people in front of the camera. I know these people, what makes them tick (or ticked off), and how to bring out compelling narratives. No matter the subject.

Featured Video: Safety program spotlight

Digital Management

I oversaw the agency creation of both stacywitbeck.com and modrailsystems.com, and performed regular content updates with monitored performance metrics.

This included working with BD to identify which projects we wanted to feature, as well as pushing content on new verticals and updating when key milestones were met.

For larger development initiatives I would oversee both IT vendors and the agency.

Social media

While I know I wouldn’t be running the social media accounts, I have a great understanding of what does and doesn’t work in this space, and how to constantly build a library for the social media team to leverage.

Overseeing socials was one of my tasks at Stacy Witbeck, and I organically doubled their following on Linkedin, primarily by elevating the standard of content that was posted.

+Featured video: Educational recruiting, 170+ interactions

Marketing Asset Library

While not part of the job listing, I’m also well versed in creating completed marketing materials for BD and regional teams to use on an as needed basis. This helps ensure all materials are professional and completely vetted with an eye for detail.

My agency background taught me how to get designers and writers to work in sync, collaborating to leverage each of their skillsets to deliver promotional materials that draw people in.